The 30 Best Landing Page Examples To Learn & Profit from in
Nov 24, Successful landing page designs usually follow a basic formula. They need a clear headline, a brief description of the offer, and an input field. whether that means agreeing to a second date or (in most cases) downloading a I've searched the web for the best landing pages, and this is what I've found. Apr 9, Based on these landing page examples, learn how you can create a These action-oriented, standalone web pages, are being used by The headline and subheadline work together to form a strong value proposition. report', but doesn't mention the date so visitors don't know how recent it is. Landingfolio features the Best Product Landing Page Designs on the web. Landing page design inspiration for product related sites, featuring only the best designs Stay up to date Get access to + high converting headline formulas.
Both bold, bigger and smaller font sizes. I counted 3 different font types, 14 different font sizes either normal, italic, bold, black and red. No wonder it feels hectic instead. Also, psychology tells us that the better something looks or the easier something is to process the more we trust it.
So if I would have to name one thing it would be to start with the look and feel of it.
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I was completely amazed to find out that this book is about something different than the value proposition currently says at the top of the page. How to generate 52, email subscribers a day. It immediately starts with the Call to Action. No value proposition, no reminder why you want a free copy. It feels like someone is forcing you to say yes, I want… to which my immediate reaction is, no.
67 Product Landing Page Examples for Inspiration - Landingfolio
So, I would test by changing the order of the blocks here. Explain first and then show the Call to Action. When I scanned the page I thought the outline was hard to follow. This visually guides people through the story and makes it easier to process.
Using bold only to highlight certain parts for increased scanability will also help here. Underneath the 1st Yes! Nowhere does it tell me why I should click on this.
67 Examples of the Best Product Designs
They also added a lot of bonuses maybe too much on top of it. A landing page should offer all the necessary information, but not so much as to overwhelm and as a result, drive away the visitor. Provide the essential info that will interest your audience and nothing more check out this post for some landing page inspiration. Provide high-quality content that inspires confidence. Good, confident content inspires trust.
Have all roads lead to Rome. Great landing pages keep careful note of all pathways entering and leaving their page. The goal is to funnel visitors down a desired pathway, and if links serve as points of departure from the funnel, they should be used sparingly. A different, more delicious kind of funnel.
Image from Holder Concessions Make it easy to convert. The goal is to make it as easy as possible for visitors to convert, providing as little distance and as few barriers as possible between points A and B. The next step should always be obvious. This strategy varies depending on what your desired conversion is. Have a flawless design. Navigation should be obvious and simple, all required information should be provided, and nothing should come between the visitor and the conversion aka no pop ups!
If at all possible, visitors should be able to convert in one click. Let every additional click weigh on your conscience like a heart beating beneath a floorboard.
Have a clear call to action. Call to actions can be present in the headline text as well as the button text example: There should be no question as to what next steps are necessary — tell your visitors exactly what you want them to do in big, bold text. Create eye catching headlines. Most good landing pages use the main headline to confirm the offer and use a sub heading for more explanation or value proposition aka why your offer is awesome. Try these mind-bending words on your landing page.
Make it about the visitor. Showcase what you can do for them and how you can improve their life. We are selfish creatures after all. Make use of video where appropriate. Video landing pages can make complex products more accessible and entertain your visitors at the same time. Have an awesome offer. The easiest way to get conversions is to simply have an offer that is incredible.
Make sure your offer is enticing enough to users and that it is something they actually desire. Are easy to scan at a quick glance. When building a landing pagemake it easy to scan by highlighting your main point in the headline while using sub headings and bullet points for added info. Use fonts and colors to indicate information hierarchy.
As Jakob Nielsen notesyour page visitors are wild, frantic animals looking for a quick meal, so serve it up fast! Contain relevant, quality images. Bright, eye-catching images make for a more attractive page and a better user experience overall. Consider adding visual cues to clue the visitor in to what they should do next. You can go the obvious route with arrows, or try something more subtle such as making a bright button the focal point of the page.
Look gorgeous and act classy. Looks may not be everything, but they do count for something in landing page design. Your landing page should not come off creepy, it should come off super classy. If the visitor is a chick in a bar, you want to wow her and take her home….
Match the corresponding ad text. Only ask for the information they need. The more fields you ask visitors to fill out in your form, the less chance you have of them completing your offer. If your conversion requires a form, get the bare minimum of what you need — you can always ask for more info on the thank you page once the deed is done.
The rule of thumb is not to include more than seven fields in your lead gen form on your landing page. Use color to their advantage. Any Intro to Art student can explain the power of color in swaying human perception.
Does this look like a painting by someone who is loving life? Interior design books will often suggest different colors for various rooms and moods — energizing red for a dining room to inspire dynamic conversation, yellow for a cheerful, relaxed kitchen. This same color theory should be implemented into your site design. Many marketers claim that certain button colors like green or red increase landing page conversions, but ultimately you want to focus on the contrast of the button color in relation to your background color.
Paul Olyslager has a nice guide on CTA buttons worth checking out. Test various colors, placements, and sizes to see what works!
Have clickable share buttons.